The secret of most famous brands lies in who supports them. People often become obsessed with certain celebrities and love associating themselves with their idols in any way conceivable. The fans willingly spend dollars on products or brands their stars endorse. Here are some examples of brands that intelligently strengthened popularity through celebrity Endorsement.
1. Living Proof
Living Proof is a haircare product franchise with good reviews and ratings from Jennifer Aniston. In 2012, the star of the comedy series Friends, Jennifer, became part of Living Proof as a co-owner and celebrity spokesmodel. Living Proof is considered a pioneer of hair care products as it has delivered what it promised: good, healthy hair. Out of their 45 products related to hair care, they are best known for their Perfect Hair Day Advanced Clean Dry Shampoo. Their popularity is well-defined since they have won more than 180 industry awards.
2. Keds
Taylor Swift endorsed the brand for comfy and classic sneakers from Keds. Taylor Swift, the young singer diva, has an incredible fan following, which is very valuable for any brand to promote their product. Taylor Swift became a partner with Keds in 2012. She has positive remarks about the franchise's quality and collection. Keds is an old and gold brand. It was launched in 1918 and has been publicized by many influential celebrities.
3. UGGs
The Australian footwear brand UGGs, known for its best slippers, has partnered with Tom Brady, former American quarterback footballer. Tom Brady has been the face of UGGs since 2011.UGGs are wonderful in pitching the most comforting, coziest boots and slippers, perfect for both men and women.
4. Samsung
One of the world's most famous pop bands, BTS, endorsed the world-recognized electronic company Samsung. BTS's massive fan following worldwide was an extremely significant point for Samsung. With the collaboration of BTS with the electro-tech company, sales boosted for their famous mobile Z Flip 5, which is high in demand. It also helped them with its introduction to the young generation.
5. L'Oreal
Loreal is a world-famous cosmetic company with a wide range of comprehensive products. According to the recent trend, it decided to promote its brand through YouTube videos with Eva Longoria. Eva Longoria, a beautiful long-haired actress and film producer, has been part of Loreal as a spokesperson since 2005.
6. Our Place
With its colorful and aesthetic cookware, Our Place became famous after allying hands with Selena Gomez for a partnership. It's Our Place's 1st celebrity partnership, which turned into a triumph. Selena Gomez, the fame of the show Wizards of Waverly Place and a pop singer, launched two new shades, azul and Rosa, for their tableware and cookware, which are highly eye-pleasing.
7. McDonald's
When Famous food brand McDonald's decided to collaborate with Travis Scott, an American rapper and singer, they doubled up its sales and popularity. McDonald's launched a deal signature meal named “The Travis Scott meal,” which became so popular in the blink of an eye that it became one of the bestselling meals. The deal benefited both parties, as Travis Scott also gained massive profit through this partnership.
8. Pepsi
Pepsi, developed in 1893, has its popularity to this date. Pepsi's goal of taking its popularity to the next level was achieved when it signed a deal with Beyoncé. Beyoncé, a multi-talented singer and businesswoman, is the brand ambassador of the popular soft drink franchise Pepsi. The contract's success led to benefits for both the franchise and herself.
9. Cover Girl
Sofía Vergara, best known for her role in Modern Family, joined the beauty brand cover girl in 2012. The Colombian-American actress had a significant influence on the company's sales. With the impact of the famous Sofia, the Cover Girl also achieved vogue. Cover Girl, a cosmetic franchise, intends to sell makeup at credible prices for everyone.
10. Chanel
In this modern era, men also have improved their attention toward their grooming and styling. Chanel chose the young and handsome actor Timothee Chalamet for their new fragrance launch: Bleu De Chanel, the Oscar nominee and star of Call Me by Your Name, Timothée Chalamet, is now a new ambassador of Chanel.
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