Join the Great Resignation: Make Money on TikTok

If you're wondering how to make money on TikTok, you're in luck. Many people have turned their love for TikTok into a full-time job. Here are a few different ways to generate passive income through the app.

Earning Potential

Before we get into the different ways you can make money on TikTok, let's take a look at some of the most popular creators and how much money they make. According to estimates from SocialBlade, the top ten earners on TikTok make anywhere from $17,000 to $500,000 per month.

So what do these people do that allows them to make so much money? While many factors contribute to their success, most rely on one or more of the following methods: sponsorships, brand deals, and product placements. 

Let's take a closer look at each of these.

Consistency Is Key

You need to be consistent if you're serious about making money on TikTok or another side hustle. Posting videos regularly will help grow your audience. The bigger your following, the more attractive you'll be to potential sponsors.

In addition to consistency, you also need to make sure that your videos are high quality and engaging. Remember, people are watching TikTok for entertainment, so if your videos aren't fun or exciting, they're not going to stick around and scroll to the next video. 

Find and Understand Your Niche

TikTok is a massive platform with a vast array of diverse content. If you want to stand out from the crowd, you need to find your niche. 

What kind of videos do you want to make? 

What are you passionate about? 

In what area are you an expert?

When narrowing down your focus, you'll be able to appeal to people who are more likely to become loyal and raving fans.

Knowing your niche is also essential when it comes to working with brands. If you know your niche, it will be easier to find companies that are a good fit for your content. For example, if you're a fashion influencer, you could work with clothing retailers and makeup/cosmetic brands. 

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Utilize Hashtags

Hashtags are one of the best ways to get your videos seen on TikTok. When you use relevant hashtags, your videos will show up in the feed of users who are searching for that particular topic.

To find the best hashtags for your videos, do some research and see what's trending in your niche. You can also use a tool like Tiktokhashtags to find popular hashtags related to your keywords.

The trends change quickly, so you need to jump on it as soon as possible when you see one. 

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Sponsored videos

One of the most popular ways to make money on TikTok is by creating sponsored videos. Brands are always looking for new, innovative ways to reach potential customers, and sponsoring a video on TikTok is a great way to do that. 

If you have a large following on the app, brands may be willing to pay you anywhere from $50 to $500 for a single sponsored video.

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TikTok creator fund

The TikTok Creator Fund is a program that pays creators to make videos for specific topics or products. The payout varies depending on the length and complexity of the video. 

Affiliate products

If you're not interested in creating sponsored videos or endorsing products, you can still make money on TikTok by sharing affiliate links. Whenever someone clicks on your affiliate link and makes a purchase, you will earn a commission. 

Commission rates vary depending on the product or service being sold, but they typically range from five to 20 percent. 

Affiliate links are attractive because the company will take care of inventory, shipping, and customer service after the sale. 

Brand partnerships

In addition to sponsored videos and product endorsements, you can also make money on TikTok by partnering with brands. 

Brand partnerships are similar to sponsorships, but they usually involve longer-term contracts. Brands will typically pay you a lump sum upfront, as well as a commission for every sale that you generate.

TikTok live

TikTok Live is a great way to make money if you have a large following on the app. Whenever you go live on TikTok, your fans can donate virtual gifts, which can be converted into cash. The amount of money you make depends on how many gifts you receive and the value of each contribution.

Promoting your small business

If you're a small business owner, TikTok can be a great way to reach new customers. All you need to do is create a profile for your business and share videos about your products or services. Be sure to engage with your followers and answer any questions they may have.

Some examples of products to promote are makeup, clothing, jewelry, and art.

Selling merchandise

Another popular way to make money on TikTok is by selling merchandise. You can either create your own inventory or partner with a third-party vendor. If you decide to create your own merchandise, design something unique and visually appealing.

Creating a merch store is a significant next step to scale your business to build a brand out of your content. You can sell t-shirts, hats, stickers – really anything you can think of. 

The best part is that you don't have to worry about fulfillment because the third-party vendor will take care of that for you.

Make Money on TikTok

There are many different ways to make money on TikTok. Whether you're a small business owner or an influencer with a large follower, there's a method perfect for you. Using some or all of these methods, you can create a steady stream of passive income that will turn into a significant financial cushion.


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Get access to my FREE guide now.